The intention of the website is not to develop and design a classic archival, documentary website. Fundamental approaches and principles of soft power are reflected in the structure of the website.
The landing page is divided into two columns: one contains the names of all artists and curators, the other the titles of all projects. These columns not only function as a filter to provide intuitive project insights, but also create visibility for all contributors and dissolve the hierarchies between different positions (no distinction between artist and curator). An overarching design principle is the overlapping of the content levels as an illustration of the depth. The many possible font styles of the variable NewEdge 666 are used to activate and individualize names and project titles.
The website was developed and realized together with Studio ABO.
Visual Identity, Spatial, UX, UI
since 2020
The intention of the website is not to develop and design a classic archival, documentary website. Fundamental approaches and principles of soft power are reflected in the structure of the website.
The landing page is divided into two columns: one contains the names of all artists and curators, the other the titles of all projects. These columns not only function as a filter to provide intuitive project insights, but also create visibility for all contributors and dissolve the hierarchies between different positions (no distinction between artist and curator). An overarching design principle is the overlapping of the content levels as an illustration of the depth. The many possible font styles of the variable NewEdge 666 are used to activate and individualize names and project titles.
The website was developed and realized together with Studio ABO.
Visual Identity, Spatial, UX, UI
since 2020