The aim of the POLARIZED PRO campaign is to present both the lens technology (nine-layer lens) and a model from the collection. The material is used in polarized sunglasses lenses, produces very high optical clarity and is very light. These characteristics guide the development of the key visuals and are translated through the “floating” lens and the soft incidence of light that contrasts with the sharp contours of the lens. An infographic was created to explain the technology, which was used as a POS element, as an insert for the packaging and for online communication.
With and for MYKITA.
Retail, Campaign
2021
The aim of the POLARIZED PRO campaign is to present both the lens technology (nine-layer lens) and a model from the collection. The material is used in polarized sunglasses lenses, produces very high optical clarity and is very light. These characteristics guide the development of the key visuals and are translated through the “floating” lens and the soft incidence of light that contrasts with the sharp contours of the lens. An infographic was created to explain the technology, which was used as a POS element, as an insert for the packaging and for online communication.
With and for MYKITA.
Retail, Campaign
2021